Here’s Why Europe Is So Scared Of Google (GOOG)


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Google now has 92% marketshare in the UK,according to Experian Hitwise via TheNextWeb.

While Google's marketshare in the US hovers around 60% (and growing),Google's marketshare in many big European markets (and the majority of Google's business is international) is closer to 90%. 

As Google draws increased scrutiny from antitrust authorities,it's important to keep these international figures in mind:when a (foreign) company has 90% marketshare in a huge market,with a huge moat,regulators are going to look into that.

There's a lot to be said for the arguments against government intervention in the tech industry:it moves too fast,regulators don't get it,etc. But people should keep in mind just how much Google dominates.

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